The Holy Grail of image searching is to actually "see" what images are about, rather than understanding them based only on the key words appearing around them. This new generation multimedia search engine aims to change this.

AttraSeek attempts to truly see inside images and recognize patterns efficiently.

If you can find information (i.e. web address) from keywords alone, then Google is your answer; you do not need AttraSeek. However, if you want to Search Inside Of Images, if you would like to "see" what images are about, and search the web based on what you see in an image, you will need AttraSeek.